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ST Engineering iDirect Recognized by MSUA for its Mobile Marketing Campaign

Advanced Mobility Campaign engages satellite ecosystem, opens a forum for discussion about QoS, operational challenges and impact of emerging technologies

Washington, DC, March 14, 2023 – ST Engineering iDirect, a global leader in satellite communications, has been awarded the Mobile Marketing Campaign Award by the Mobile Satellite Users Association (MSUA). The award was given for ST Engineering iDirect’s advanced mobility campaign, focusing on its solutions for the land mobile, maritime and aero markets.

“We are absolutely delighted to receive the Mobile Marketing Campaign Award and to be recognized by MSUA. This campaign encapsulates the spirit of our company: collaboration, awareness and prioritizing industry-leading SATCOM solutions,” Jennifer Hole, ST Engineering said Director of Product Marketing at iDirect.

“Digital demand is driving the need for reliable, flexible connectivity for the air, maritime and land mobility markets. Service providers rely on advanced mobility technology to meet the unique connectivity needs of these users. Today’s mobility networks need to deliver data rapidly and be inherently scalable thanks to the next generation of technology – and we believe our solutions can help service providers achieve this,” he said.

The campaign engaged leading industry publications, major satellite operators and service providers in a series of live and recorded webinars, articles, whitepapers and social media. Three live webinars featured senior executives from SATCOM Direct and Panasonic Avionics (Arrow), Intelsat and SES (land mobility) and Marlink and Eutelsat (Maritime) interviewed by Avionics International and Via Satellite.

This was followed by a recorded webinar focused on end user insight, including two interviews with Mark Holmes, Editorial Director of Via Satellite, ST Engineering iDirect, Speedcast and Cruise Management International, followed by ST Engineering iDirect UK-based GRC is a leading provider of mission critical communications and situational Awareness System. A third recorded webinar with Avionics International included UK-based consultancy Valor and ST Engineering iDirect to discuss the process of terminal upgrading taking place within aero satcom integrators around the world.

The campaign was a huge success, generating a total of nearly 1,600 actionable leads. Not just that, it raised awareness across the board that not all mobility solutions are created equal, and it takes a combination of highly effective technologies and waves to ensure seamless, always-on, reliable connectivity across land, sea and air.

The Advanced Mobility campaign informs ST Engineering iDirect’s customers and partners of significant impending changes as space and satellite technology converge with terrestrial and wireless networks.

“With the creation of new open 5G standards for satellite and the shift from hardware to virtualized, cloud-native environments, there is finally a huge opportunity to provide travelers with an Internet experience and businesses with enterprise grade telco environments with living room. They crave when moving regionally or globally,” Hoile commented.

Key elements of the advanced mobility offering include a fit-for-purpose cadre of modems, award-winning MX-DMA return technology, scalable terminals capable of adapting to demand, discrete beam switching and global bandwidth management for customized service delivery and resource management.

ST Engineering iDirect was presented with the award on March 14 during the SATELLITE 2023 conference in Washington, DC during the MSUA annual satellite mobile innovation event. ,

The webinars featured in the campaign can be found here:


ST Engineering iDirectA subsidiary of ST Engineering, is a global leader in satellite communications (satcom) providing technology and solutions that enable its customers to expand their businesses, differentiate their services and optimize their satcom networks. With more than 40 years of focus on solving satellite’s most pressing economic and technology challenges, we are committed to shaping the future of how the world connects. The product portfolio, branded iDirect, represents the highest standards in performance, efficiency and reliability, making it possible to provide its customers with the best satcom connectivity experience anywhere in the world. ST Engineering iDirect is a leader in key industries including mobility, broadcast and military/government. In 2007, iDirect Government was formed to better serve the US government and defense communities. Visit for more information.

media Contact:
Julie Bettinger
Vice President, Corporate Marketing
ST Engineering iDirect
Phone: (1) 703 648 8155

rula malki
Senior Manager, Corporate Communications
ST Engineering North America
Phone: (1) 571 771 0176


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