Meta Platforms on Friday launched its subscription service in the US that will allow Facebook and Instagram users to pay for verification, similar to Elon Musk-owned Twitter.
The Meta Verified service will give users a blue badge after verifying their accounts using a government ID and costs $11.99 (roughly Rs. 990) per month on the web or $14.99 (roughly Rs. 1,240) per month on Apple’s iOS systems and Google ) will spend. -proprietary Android, Meta said in a statement.
The service, which Meta said it was testing in February, follows in the footsteps of Snap-owned Snapchat as well as messaging app Telegram and marks the social media company’s latest attempt to separate its revenue from advertising. Is.
Following its $44 billion (roughly Rs. 3,63,300 crores) buyout by Musk last year, Twitter launched its Blue subscription service, which lets people pay for the Blue Check mark, which was previously available to politicians, journalists and other public figures. Limited to verified accounts of celebrities.
The initial launch of Twitter Blue in November led to a surge in users impersonating celebrities and brands on the platform, which prompted the company to pause the service and relaunch it with different colored checks for individuals, companies and governments. inspired to.
Meta Verified was initially launched in Australia and New Zealand before expanding to markets in the United States and other countries.
According to the company, subscribers will get a badge indicating their account has been verified with a government ID, additional protection against impersonation, direct access to customer support and more visibility.
The social media giant said that the service will be mainly for content creators who want to expand their presence on the platform and may see adjustments after a testing phase.
© Thomson Reuters 2023
