Meta Verified for FB and Instagram users launched in US: What is it and how it works

Facebook and Instagram users in the US will soon be able to buy blue checks on their accounts. Announcing via a post, Meta said, “We are testing Meta Verified, a new subscription bundle that includes account verification with impersonation protection and increased visibility and access to support.”

The company plans to gradually roll out the payment option to more US users over the next few weeks.

Meta first started testing Meta Verified in Australia and New Zealand in February. Meta Verified starts at USD 11.99 ( 989) a month on the web or USD 14.99 ( 1,237) a month on mobile. CNN Business reported that in addition to verification, the option offers perks like added protection from impersonation accounts and direct access to customer support.

To avoid fake accounts, customers who wish to receive the Blue Badge must provide a government ID that matches their profile name and picture. The age limit for Meta Verified is 18 and above.

“This new feature is about increasing the authenticity and security of our services,” Zuckerberg wrote in an Instagram broadcast channel in February.

Meta joins other platforms such as Discord, Reddit and YouTube, which have their own subscription-based models. Twitter relaunched its own verification subscription service, Twitter Blue, in December after an introduction of fake “verified” accounts forced it to pull the feature, CNN Business said. Twitter Blue costs $11 a month for iOS and Android subscribers, part of owner Elon Musk’s effort to grow its subscription business after buying the platform for $44 billion.

For Meta, the move promises another revenue stream beyond advertising, at a time when its core advertising sales business is under pressure from a number of factors, including privacy changes at Apple and tightening budgets amid fears of a recession. is involved, CNN Business said Saturday.

(With inputs from ANI)

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