Mahindra Automotive is the title sponsor of the IBA Women’s World Boxing Championships

Boxing Federation of India (BFI) has signed SUV maker, Mahindra & Mahindra Ltd. as its title sponsor for the championship as well as MC Mary Kom and Bollywood actor Farhan Akhtar as brand ambassadors for its upcoming Women’s World Championship 2023. Is.

The tournament will start from mid-March and will be played at the Indira Gandhi Sports Complex in New Delhi. India is hosting the event for the third time in its history.

Ajay Singh, President, Boxing Federation of India said, “We are delighted to welcome them as our main sponsor. The presence of Mary Kom and Farhan Akhtar as brand ambassadors for the championships also further boost the participation of women in boxing. She will add immense value to our mission to inspire and motivate. She is a legend of our sport and Akhtar is a Bollywood icon who has made many inspirational sports films including boxing.”

Veejay Nakra, President, Automotive Division, Mahindra & Mahindra Ltd. said, “We acknowledge the tremendous growth in viewership and followers of women’s boxing over the past few years, which highlights the strength, resilience and tenacity that women face in the face of challenges. highlights. . . As a company dedicated to promoting diversity and empowering women, we are honored to be associated with this phenomenal sport and its athletes.”

London Olympics bronze medalist Mary Kom said, “India is hosting the World Championships for the third time and it is a special and rare honour. It will underline India’s prowess as a sporting nation in front of a global audience. I am happy to be a part of this tournament and I am sure it will be a golden page in the sporting history of India.”

Farhan Akhtar said, “I am honored and excited to be a part of such a prestigious event. It is a matter of personal pride that India is hosting the World Boxing Championships for Women.”

So far more than 350 boxers from 74 countries have registered for this biennial event with a total prize pool of Rs. 20 crores for the first time.

According to a report by GroupM ESP, the entertainment, exports and sports division of GroupM India, the size of the Indian sports industry was estimated to surpass 9,500 crore in 2021, it said in its report, ‘Sporting Nation in the Making’.

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