Analytics, IT Sector Top Recruiters at MICA

AHMEDABAD: The end of the recruitment cycle at MICA indicated that firms from the analytics, banking and consulting sector were the biggest recruiters with 39 offers, followed by IT sector from 31 and 30 FMCG Sector, The mix of companies also made 32 offers, in a release issued by the School of Strategic Marketing and Communication on Friday.
Officials said this year has seen 100% placement for 28th The average package of a batch of flagship PGDM and PGDM-Communication programs to increase from Rs 14 lakh in 2021 to Rs 20 lakh in 2023. The average CTC (cost to company) increased by 12% to Rs 19 lakh, while the top 50% students achieved an average CTC of Rs 23.8 lakh per annum, noted the release.
Of the 77 companies that participated in the process, 56% were fresh recruiters, officials said, adding that 31 students had received pre-placement offers (PPOs).
Some of the roles offered to MICA students include Analyst Loyalty Marketing, Digital Marketing Manager, Content Marketing Manager, Digital Marketing & SEO Manager, Brand Manager etc.


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